STRYKE Solutions at SimRacing Expo 2026

The SimRacing Expo returned to Frankfurt from 16–18 October 2026, bringing the international Sim Racing community together for three days dedicated to technology, competition, innovation and the continued growth of virtual Motorsport. With 70 exhibitors across more than 14,000 square metres, the event brought manufacturers, developers, content creators and members of the wider Sim Racing industry together under one roof.

For STRYKE Solutions, the Expo provided an important opportunity to connect with existing partners, explore new opportunities and continue conversations across different areas of the Sim Racing ecosystem, from software and licensing to hardware, peripherals and Esports.

Connecting Across the Sim Racing Industry

One of the key values of the SimRacing Expo is the opportunity to bring different parts of the industry together in one place. Beyond discovering new products and technologies, the event creates a space for conversations between the businesses and people shaping the future of Sim Racing.

Throughout the weekend, STRYKE connected with a number of companies across the Expo floor, discussing both existing projects and opportunities for future collaboration.

Among them was F33L, a Sim Racing brand specialising in gloves and accessories. Discussions with the team centred around the GMR Esports Series, including potential prizing opportunities and ways to further activate within the Sim Racing space.

Bringing Motorsport IP Into the Virtual World

The Expo also provided an opportunity to catch up with RENNSPORT, following the successful completion of a licensing agreement.

Seeing the licensed car both on the RENNSPORT stand and in-game provided a tangible example of how licensing can bring real-world Motorsport identities into digital environments. RENNSPORT itself positions its platform as a connected digital Motorsport ecosystem bringing together players, manufacturers, racing teams, licensing partners and Esports organisations.

The vehicle is set to become available as part of RENNSPORT's upcoming HYPERCAR PACK, further expanding its presence within the digital Motorsport space.

Looking Ahead with SimXPro and THOMB

STRYKE also caught up with the SimXPro team, exploring its latest Sim Racing products while continuing discussions around the future of THOMB beyond 2027.

SimXPro had a significant presence at the Expo, with seven active racing rigs and its range of Sim Racing seats available for visitors to experience throughout the event.

The conversation reflected a broader purpose behind STRYKE's presence in Frankfurt: maintaining close relationships with partners while identifying new ways for brands and properties to participate in a rapidly developing Sim Racing landscape.

More Than an Industry Showcase

Events such as the SimRacing Expo demonstrate how Sim Racing continues to bring together technology, gaming, Esports and traditional Motorsport. The 2026 edition placed particular emphasis on growth, innovation and community, with hardware, software and immersive simulation experiences represented across the exhibition.

For STRYKE, being part of that environment means more than simply following developments in the industry. It provides the opportunity to strengthen relationships, identify new partnerships and licensing opportunities, and stay closely connected to the companies and technologies influencing where the sector goes next.

From conversations with F33L, RENNSPORT and SimXPro to many more discussions across the Expo floor, Frankfurt provided another valuable opportunity to connect ideas, partners and opportunities across the Sim Racing ecosystem.

As Sim Racing continues to create new connections between Motorsport, technology and gaming, STRYKE Solutions will continue to explore opportunities for its clients and partners across this evolving space.