Growing the Genesis Magma Racing Brand Through Licensing

As Genesis Magma Racing continues to build its presence in international motorsport, the team is also expanding its brand beyond the race track through a growing licensing programme designed to engage fans, collectors and enthusiasts worldwide.

A key milestone in this journey has been the launch of the official Genesis Magma Racing Shop, providing fans with direct access to an increasing range of official products and licensed merchandise. The programme has also extended beyond ecommerce through dedicated retail experiences at major events, including a Genesis Magma Racing shop presence during the 24 Hours of Le Mans, allowing visitors to discover the brand and its products firsthand.

Growing the Genesis Magma Racing Brand

The licensing programme continues to grow through collaborations with a diverse range of partners, each bringing the Genesis Magma Racing brand to life in different ways.

From official apparel created with Kappa and headwear developed alongside New Era Cap, to the retail support provided through ORECA Retail and the official Genesis Magma Racing Shop, fans now have more opportunities than ever to engage with the team beyond race weekends.

The programme also extends into the collectibles market through collaborations with Spark Models and Solido, offering detailed scale models inspired by Genesis Magma Racing's growing motorsport activities. For enthusiasts looking to celebrate the team's identity through artwork and memorabilia, collaborations with Automobilist, Racing & Emotion, and Leen Customs have introduced a range of premium products designed for collectors and fans alike.

Beyond apparel and collectibles, the programme has expanded into lifestyle products through collaborations such as ION8, further extending the Genesis Magma Racing brand into everyday fan experiences.

Building Connections Beyond the Track

Together, these collaborations reflect Genesis Magma Racing's ambition to create a strong and recognisable brand that extends beyond competition.

By working with respected partners across apparel, retail, collectibles, artwork, accessories and lifestyle products, the team continues to develop new ways for fans around the world to connect with Genesis Magma Racing and become part of its journey.

Driving the Programme Forward

Beyond supporting Genesis Magma Racing's growth, STRYKE Solutions supports and manages the team's licensing programme, helping identify opportunities, develop collaborations and expand the brand's presence across multiple product categories.

As the programme continues to evolve, STRYKE remains committed to creating opportunities that strengthen the connection between Genesis Magma Racing, its partners and its growing global community of fans.

Fans can discover the latest official products and licensed merchandise through the official Genesis Magma Racing Shop and stay tuned for future product launches and collaborations as the programme continues to grow.